About

Hi, I’m Sofia.

I work in e-commerce consulting. I help beauty brands like Roz Hair and Lenox and Sixteenth grow online.

I’m based in Charlotte, but I was born and raised in Miami.

I’m a mom to two daughters and married to Paulino.

This is where I share the beauty, fashion and lifestyle finds I actually use and love. I’m a Libra, and we love beautiful things. It’s true: I love to surround myself with beautiful things, be in beautiful places and, of course, be with people who are beautiful on the inside.

Follow along on Instagram: @by_sofiadediaz